In today’s digital world, your moving company’s first impression happens online — often before you even get a phone call. That’s why having a Google Business Profile (GBP) is no longer optional; it’s essential for attracting new customers and growing your business.

Most moving companies focus on big, obvious search terms like “movers” or “moving company”. While these are important, they’re highly competitive — meaning you’ll be fighting against large national brands and big-budget advertisers. The smarter approach? Targeting the long tail of SEO.

When potential customers check out your moving company online, they want to know they can trust you with their belongings. The fastest way to build — or break — that trust is through the images you use on your website and social media.